Practical AI for the auto service industry.
Built by someone who's written the estimate, run the bay, and shipped the code. I help shops and ownership groups use AI as a tool — not a trend.
Operations, strategy, and writing.
Automation for the front counter
Vendor receipts, declined work follow-ups, customer comms, training tools. Built around how service writers actually work — not how org charts say they should.
AI advisory for ownership
Translation between AI vendors and franchise leadership. Honest assessment of what's worth buying, what's worth building, and what's worth ignoring.
Field notes from the bay
Plain-English writing on AI in the auto industry. Written from inside the work, not from a conference stage.
The declined work follow-up engine
Most shops have thousands of dollars per month in declined services sitting dormant in their system. Calling each customer is impossible. Generic mass texts get ignored. This system reads the weekly export, drafts personalized outreach for each customer's actual vehicle and service, routes it through human review, and tracks recovered revenue.
Writing from inside the work.
Your next customer might not Google you. They'll ask an AI.
A field guide for shop owners on why AI search matters now, what llms.txt is, and the difference between quality content and AI slop. No hype, no jargon — just what's changing and what to do about it.
Read the full pieceMost AI tools sold to shops were built by people who've never written an estimate. I write the estimate first.
Working on something at your shop?
If you're an owner, GM, or franchise leader trying to figure out where AI actually fits in your operation — and where it doesn't — I'd love to hear what you're working on.
Get in touch